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Salesforce Marketing-Cloud-Personalization is a powerful tool that is designed to help businesses personalize their marketing campaigns. It is an essential component of the Salesforce Marketing Cloud platform, which enables marketers to create and manage personalized customer journeys across multiple channels. The Marketing Cloud Personalization Accredited Professional exam is an excellent way to demonstrate your expertise in this area and showcase your ability to deliver personalized experiences to your clients.
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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q30-Q35):
NEW QUESTION # 30
How many times can a visitor accomplish a goal in interaction studio?
Answer: A
Explanation:
In Salesforce Marketing Cloud Interaction Studio, the number of times a visitor can accomplish a goal depends on how the goal segment is configured. You have the flexibility to define the goal's behavior to suit your specific needs.
Here are the key factors that determine how many times a goal can be achieved:
* Goal Segment Configuration:
* Single-Visit Goal:The goal can be achieved only once per visitor session.
* Multi-Visit Goal:The goal can be achieved multiple times per visitor session, as long as the specific conditions are met each time.
* Time-Based Goal:The goal can be achieved multiple times within a specified time frame, regardless of the number of sessions.
* Goal Criteria:
* The specific criteria defined for the goal will also influence how many times it can be achieved.
For example, if the goal is to click a specific button, it can be achieved multiple times if the button is clicked repeatedly.
By carefully configuring your goal segments, you can accurately track visitor behavior and measure the effectiveness of your Interaction Studio experiences.
NEW QUESTION # 31
What three things does a developer code in web template?
Answer: B,D
NEW QUESTION # 32
What qualifies a web vistor to see any experience of a Web Campaign?
Answer: B
Explanation:
In Marketing Cloud Personalization,Campaign Targeting Rulesare the key determinants of whether a web visitor qualifies to see a specific experience within a web campaign. These rules act as filters, evaluating visitor attributes, behavior, and context to decide which experience, if any, should be displayed.
Here's how Campaign Targeting Rules work:
* Defining criteria:Marketers define specific criteria or conditions within the campaign setup. These criteria can include user attributes (demographics, location, loyalty status), behavioral data (past purchases, browsing history), or real-time context (device type, time of day).
* Evaluating visitors:When a visitor arrives on the website, Marketing Cloud Personalization evaluates their profile and behavior against the defined targeting rules.
* Delivering experiences:If a visitor meets the criteria of a specific rule, they are eligible to see the corresponding experience within the campaign. This could involve personalized content, targeted offers, or customized recommendations.
NEW QUESTION # 33
During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?
Answer: A,B,C
Explanation:
Before implementing the Sitemap, a solution architect and customer should define:
* Site Architecture (Answer B):
* Understand the structure of the website, including page types and navigation.
* Attribute Model (Answer D):
* Define how data attributes (e.g., user behaviors, preferences) will be used for personalization.
* Site Catalog (Answer E):
* Ensure the catalog of products, content, or services is structured and accessible for personalization logic.
References:
* Salesforce Interaction Studio Documentation - Sitemap Planning
NEW QUESTION # 34
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
Answer: C
NEW QUESTION # 35
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